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Blue Apple would like to wish everyone a Happy Easter
and update you on some of the exciting,
springtime plans we have for the year
ahead. |
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In May, we will launch our new marketing and promotions
package, comprising a 'monthly product
promotions' and 'special days' selector,
allowing our manager to choose the
items most likely to excite your customers
and boost unit sales. Managed independently
by our marketing team, this 'selector
package' will offer a range of solutions
that will help each unit adopt a more
professional approach to marketing.
Blue Apple has invested in this specially
devised package to ensure that the
most appropriate marketing tools are
available to each unit, whilst allowing
our team to focus on serving you and
our customers.
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We have had a long hard look at our marketing and merchandising
material within the units, so you will
be experiencing a rejuvenated, improved,
'High-Street-feel' to your operation
with fresh, healthy graphics and superior,
clearer labelling, information and signage.
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We are investing heavily in team training to promote
healthy eating, customer service and
menu innovation to ensure our customers
receive a modern approach to their
dining experience.
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To help us track our managers' financial progress, we
are introducing our new computerised
management system. This will allow us
to monitor trends more effectively so
that we can tailor our food offer to
your particular site on an ongoing-basis.
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As part of their focus for the rest of the year, our
managers will be producing a business
plan for their individual restaurants.
This will help them to recognise the
importance of applying sound business
management and will act as a benchmark
against which we can monitor their progress.
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We have recently launched an Organic Deli bar at our
site at Bourne Leisure, which has proved
extremely popular and profitable. This
success has resulted in increased support
from our organic farmers and suppliers,
which will enable us to use their products
across many of our sites. |
Our Marketing team will be updating you regularly on
our progress throughout the year, so look
out for "A Byte From Blue Apple".
Happy Easter
Brian and Ruston |
