BLUE APPLE - SERVING UP ACES THIS SUMMER!
 

BLUE APPLE MENUS WITH APPLE-OMB!
The fresh, new, High Street look has been implemented across the communications materials in three of our units. The feedback so far from these test units (Aspect, Bourne and easyJet) has been fantastic. The stationery is bright, clear, stylish and impactful, and the pre-designed Microsoft Word templates make customising menus, price lists, information cards and weekly promotional offers easy - the finished result is slick and professional.

With the new look and feel deemed a success, the new stationery is now open to all units, so why not place your order today? To order stationery, acrylic point of sale display (POS) and signage items, contact Liz or Verity (0118 972 3333 blueapple@intuitive-marketing.co.uk)

Another new marketing activity is the monthly 'specials' promotion. Posters of June's promotion (themed around Wimbledon) have been distributed to most units and are a bright, colourful way of enticing and exciting each units' customers. Next month's America-themed 4th July special will offer a hot dog, a packet of Doritos and a Pepsi, all for one special price - a sure way of increasing footfall, reducing subsidy and raising profits!

BUSINESS LINK AUDIT TO SUPPORT BLUE APPLE’S TRAINING NEEDS
To further its relationship with Blue Apple, Business Link is assisting us with identifying the training needs of our staff. Headed up by Debbie Corless (Blue Apple’s Personnel Manager), we will undergo a professionally structured training review over the next month to assist our team to get the best possible training, appropriate to each individual’s position within the business. Initiatives connected with the training plan enable our team to:
  • Be more successful
  • Deal with other people better
  • Contribute more to the team
  • Reduce stress
  • Enjoy work more
  • Get more out of life
We are sure all team members will find the process a rewarding experience and we'll keep you posted on the results in future editions of A Byte From Blue Apple.

YO! SUSHI EVENT
Blue Apple has always taken a "High Street Approach" to its catering and where better to learn from than the High Street itself! Blue Apple's Managers will be meeting at the next ECA (European Caterers' Association) event held at the County Hall in London on Wednesday 7th July. Here, Simon Woodroffe (the founder of the YO! empire and one of the great entrepreneurs of our time) presents an interactive tour of one of the group's futuristic establishments at County Hall. The evening will not only give our Managers the opportunity to gain insight into the remarkable mind of Simon Woodroffe, but also a chance to sample sushi from the YO! conveyor belt and observe a sushi-making demonstration. We are sure this may spark some interest in sushi production within our own units - just right for the coming summer months.

Following the presentation, tour and demo, the team will be going for a 'flight' on the London Eye. Described by British Airways as 'The way the world sees London', they say 'only by flying the Eye can you experience the breathtaking panoramas of London and beyond'. Hopefully the team will bring us back some pictures, which we'll include in the next 'Byte'.


Look out for the next "A Byte From Blue Apple", coming soon....

Brian and Ruston